About Unwire
A wellness tech brand created for the way modern life actually feels.
Built by Andre Minello, founder of Ellasie.com
Unwire was founded by Andre Minello, the ecommerce founder behind Ellasie, a UK wellness brand built around trust, real customer care and products people can actually rely on.
After building Ellasie, Andre saw the same problem appearing in wellness tech. Too many products looked good in ads, but the real experience was weak. Confusing descriptions, poor quality control, slow delivery, no clear support and brands that disappeared the moment a customer needed help.
Unwire was created to do things differently.
Not as a marketplace. Not as a faceless dropshipping store. But as a focused wellness tech brand built around one simple belief: modern routines need better moments of reset.
Why Unwire exists
Unwire was created for the part of modern life nobody really talks about enough.
Most of us are more connected than ever, but less switched off than ever.
Work happens on screens. Messages never stop. Even rest often turns into more scrolling. By the end of the day, your mind is busy, your eyes feel heavy and the idea of properly switching off feels harder than it should.
Unwire was created for that moment.
The brand started with one product because we did not want to build a store full of random gadgets. We wanted to focus on one daily problem first and create a better experience around it.
The Unwire Heated Eye Massager was chosen because it fits into real life. It is simple to use, easy to repeat and designed around a short 15 minute reset that can become part of your evening routine, work break or slow morning.
What Unwire stands for
Founder led
Unwire is run by real people, not a nameless storefront. The same customer first approach behind Ellasie shapes how we build this brand.
Focused products
We do not add products just because they are trending. Every Unwire product must solve a real everyday problem and make sense in a modern routine.
Clear information
No fake clinical claims. No confusing hype. Just honest product information, clear expectations and practical details before you buy.
Better support
If something goes wrong, you can reach a real support team. We would rather fix a problem properly than hide behind automated replies.
The standard we are building toward
With Ellasie, Andre learned that customers do not just buy a product. They buy trust.
They want to know who is behind the brand. They want delivery that makes sense. They want support that answers. They want a product page that tells the truth. They want a company that does not vanish after checkout.
Unwire is being built with that same standard.
We are starting small, focused and deliberately simple. One product. One clear promise. One better reset for modern screen life.
As the brand grows, the rule stays the same: if a product does not make daily life feel better in a simple, honest and useful way, it does not belong at Unwire.
Contact information
Unwire is operated by Sellfix Solutions LTD, a company registered in England and Wales.
Company name: Sellfix Solutions LTD
Company number: 15489469
Registered office: 128 City Road, London, Greater London, EC1V 2NX, United Kingdom
Founder: Andre Minello
Customer support: hello@getunwire.com
Business and legal enquiries: info@getunwire.com
Website: https://getunwire.com
* Unwire & Ellasie are part of the same customer service.
Support hours: Monday to Friday, 9:00 AM to 5:00 PM GMT
Typical response time: Within 24 hours during business days
We are serious about wellness, ask away
Transparency is the foundation of any serious business. Andre Minello - Founder.
Who founded Unwire?
Who founded Unwire?
Unwire was founded by Andre Minello, the ecommerce founder behind Ellasie. After building a wellness brand focused on trust, customer care and better routines, Andre created Unwire to bring the same standard to premium wellness tech.
Is Unwire connected to Ellasie?
Is Unwire connected to Ellasie?
Unwire and Ellasie are separate brands, but both are shaped by the same founder led approach: clear information, useful products, real support and a better customer experience. You can read more about Andre’s work with Ellasie at https://ellasie.com/pages/ellasie
Is Unwire a medical device?
Is Unwire a medical device?
No. Unwire is a wellness and relaxation device. It is not intended to diagnose, treat, cure or prevent any medical condition. If you have a medical concern, please speak with a qualified healthcare professional before use.
Why did you start with only one product?
Why did you start with only one product?
Because focus matters. Instead of launching a store filled with random gadgets, we wanted to build around one clear everyday problem first: helping people create a short reset after screen heavy days.
How can I contact Unwire?
How can I contact Unwire?
You can contact our customer support team at hello@getunwire.com. For business or legal enquiries, please email info@getunwire.com.
How long until it arrives?
How long until it arrives?
3–5 working days to UK addresses, free over £80. Tracked.
What's the refund policy?
What's the refund policy?
You have 60 nights to try it. If it doesn't earn a place in your routine, email us at hello@getunwire.com and we'll arrange a full refund.